Struggling to pick the right products for your TikTok Shop? You’re in good company! Selecting winning products is crucial for success on TikTok. In this guide, we’ll show you easy, effective ways to spot trending items—so you can start selling what’s hot. Let’s dive in!
Why Product Selection Is Important on TikTok Shop
Your product is the heart of your business. On TikTok, trends change fast, and users love buying items they see going viral. So, picking a winning product that grabs attention is critical.
Benefits of Picking the Right Product:
- Higher chance of going viral
- More engagement and conversions
- Better profit margins
- Easier content creation
Step-by-Step: How to Hunt for Products for Your TikTok Shop
1. Use TikTok’s Search Bar
Type keywords like “TikTok made me buy it” or “viral product” in the TikTok search bar. This helps you find what’s trending now.
Look for:
- High views
- Lots of comments
- Positive feedback
2. Check the TikTok Shop Feed
TikTok has a special section for shopping. Visit the TikTok Shop tab and check out:
- Featured products
- Top-sellers
- Product rankings
These are all clues about what’s hot right now.
3. Explore Product Discovery Tools
Use tools designed to spot trending products. Some popular ones include:
- Sell The Trend
- Trends.co
- Pexda
- Ecomhunt
- AliExpress Hot Picks
These tools show trending products, profit margins, and even videos.
4. Study Your Competitors
Find TikTok creators or small shops in your niche and study their content.
Check for:
- Which products they promote
- How much engagement their videos get
- What customers are saying in the comments
5. Look for Problem-Solving Products
Choose products that solve everyday problems. These go viral easily because people love helpful things.
Examples:
- Portable mini fans
- Quick kitchen tools
- Phone holders
- Cleaning gadgets
6. Test Before You Scale
Before buying in bulk, order samples or dropship a few units. Test different videos and angles to see what works best.
Bonus Tips to Find Winning Products in 2025
- Check Hashtags like #TikTokFinds, #AmazonFinds, #ViralProducts
- Follow TikTok influencers and note what they’re promoting
- Use TikTok Creative Center to spot ad trends
Watch global trends – sometimes what’s trending overseas goes viral later in your market
